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SONQO.SHOP GMBH

Buonaserstrasse 30

CH-6434 Rotkreuz

Info(at)sonqo.org

Registry Court: Canton of Zug
Managing Director: Ángel Benedicto Herrera Choque

VAT identification number SONQO.SHOP GMBH: CHE-341.951.466

EU Commission's online dispute resolution platform: ec.europa.eu/consumers/odr

We are neither obligated nor willing to participate in dispute resolution proceedings before a consumer arbitration board.

Responsible party within the meaning of Section 55 Paragraph 2 RStV:
Aline Feichtinger and Ángel Herrera, Buonaserstrasse 30, 6343 Rotkreuz, Switzerland

Privacy Policy

1. Information on the collection of personal data and contact details of the data controller

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data is any data that can be used to personally identify you.

1.2 The data controller for this website within the meaning of the General Data Protection Regulation (GDPR) is SONQO.SHOP GMBH, Buonaserstrasse 30, 6343 Rotkreuz, Switzerland, email: info@sonqo.org . The data controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the data controller). You can recognize an encrypted connection by the "https://" prefix and the padlock symbol in your browser's address bar.

2. Data collection when visiting our website

When you simply use our website for informational purposes, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

• Our visited website
• Date and time of access
• Amount of data sent in bytes
• Source/referrer from which you accessed this page
• Browser used
• Operating system used
• IP address used (possibly in anonymized form)

The processing is carried out in accordance with Article 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be disclosed or used for any other purpose. However, we reserve the right to subsequently review the server log files should there be concrete indications of unlawful use.

3. Cookies

To make your visit to our website more attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of your browser session, i.e., after you close your browser (session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). When cookies are set, they collect and process certain user information, such as browser and location data, as well as IP addresses, to varying degrees. Persistent cookies are automatically deleted after a predetermined period, which can vary depending on the cookie.

Some cookies are used to simplify the ordering process by saving settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If any of the cookies we implement also process personal data, this processing is carried out in accordance with Article 6(1)(b) GDPR for the performance of the contract or in accordance with Article 6(1)(f) GDPR to protect our legitimate interests in ensuring the best possible website functionality and a user-friendly and effective website experience.

We may work with advertising partners who help us make our website more interesting for you. For this purpose, when you visit our website, cookies from partner companies may also be stored on your hard drive (third-party cookies). If we work with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected in the paragraphs below.

Please note that you can configure your browser to notify you when cookies are being set, allowing you to decide whether to accept them individually, or to block cookies in certain cases or entirely. Each browser manages cookie settings differently. This is described in the help menu of each browser, which explains how to change your cookie settings. You can find this information for the respective browsers at the following links:

Internet Explorer: support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: support.mozilla.org/de/kb/cookies-allow-and-reject
Chrome: support.google.com/chrome/answer/95647
Safari: support.apple.com/kb/ph21411
Opera: help.opera.com/Windows/10.20/de/cookies.html

Please note that if you do not accept cookies, the functionality of our website may be limited.

4. Making contact

When you contact us (e.g., via contact form or email), personal data is collected. The specific data collected via a contact form is indicated on the form itself. This data is stored and used solely for the purpose of responding to your inquiry, contacting you, and for the associated technical administration. The legal basis for processing this data is our legitimate interest in responding to your inquiry, pursuant to Article 6(1)(f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Article 6(1)(b) GDPR. Your data will be deleted after your inquiry has been fully processed. This is the case when it is clear from the circumstances that the matter has been resolved and provided that no statutory retention obligations apply.

5. Data processing when opening a customer account and for contract processing

In accordance with Article 6(1)(b) GDPR, personal data will continue to be collected and processed if you provide it to us for the performance of a contract or when opening a customer account. The specific data collected is evident from the respective input forms. You can delete your customer account at any time by sending a message to the controller's address provided above. We store and use the data you provide for contract processing. After complete contract fulfillment or deletion of your customer account, your data will be blocked in accordance with tax and commercial law retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or we have reserved the right to further use your data as permitted by law, about which we will inform you accordingly below.

6. Use of single sign-on methods

Facebook Connect

On our website, you can create a customer account or register using the "Facebook Connect" social plugin from the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"), using the so-called Single Sign-On technology, provided you have a Facebook profile. You can recognize the "Facebook Connect" social plugins on our website by the blue button with the Facebook logo and the text "Log in with Facebook" or "Sign in with Facebook".

When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to Facebook's servers. The plugin's content is transmitted directly from Facebook to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook profile or are not currently logged in to Facebook. This information (including your IP address) is transmitted directly from your browser to a Facebook server in the USA and stored there. This data processing is carried out in accordance with Article 6 Paragraph 1 Letter f GDPR on the basis of Facebook's legitimate interest in displaying personalized advertising based on browsing behavior.

By using this "Facebook Connect" button on our website, you also have the option of logging in or registering on our website using your Facebook user data. Only if you give your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR before the registration process, based on a corresponding notice regarding the exchange of data with Facebook, will we receive the general and publicly accessible information stored in your profile from Facebook when you use the "Facebook Connect" button, depending on your personal privacy settings on Facebook. This information includes the user ID, name, profile picture, age, and gender.

Please note that following changes to Facebook's privacy policy and terms of service, granting your consent may also result in the transfer of your profile pictures, your friends' user IDs, and your friend list if these are marked as "public" in your Facebook privacy settings. The data transmitted by Facebook will be stored and processed by us to create a user account with the necessary information, provided you have authorized this on Facebook (title, first name, last name, address, country, email address, date of birth). Conversely, based on your consent, data (e.g., information about your browsing or purchasing behavior) may be transferred from us to your Facebook profile.

The consent given can be revoked at any time by sending a message to the responsible party named at the beginning of this declaration.
Facebook Inc., based in the USA, is certified under the US-European data protection agreement "Privacy Shield", which ensures compliance with the level of data protection applicable in the EU.

For information on the purpose and scope of data collection and the further processing and use of data by Facebook, as well as your related rights and privacy settings, please refer to Facebook's privacy policy: www.facebook.com/policy.php

If you do not want Facebook to directly associate the data collected via our website with your Facebook profile, you must log out of Facebook before visiting our website. You can also completely prevent Facebook plugins from loading by using browser add-ons, such as "Adblock Plus" (https://adblockplus.org/de/).

7. Comment function

When you use the comment function on this website, your comment, the time it was posted, and your chosen username will be stored and published on the website. Your IP address will also be logged and stored. This IP address is stored for security reasons and in case you, as the person posting the comment, infringes the rights of third parties or posts illegal content. We need your email address to contact you if a third party objects to your published content as being unlawful. The legal basis for storing your data is Article 6(1)(b) and (f) of the GDPR. We reserve the right to delete comments if they are objected to as unlawful by third parties.

You can subscribe to follow-up comments. You will receive a confirmation email to ensure that you are the owner of the email address provided (double opt-in procedure). The legal basis for data processing when subscribing to comments is Article 6(1)(a) GDPR. You can unsubscribe from ongoing comment subscriptions at any time with effect for the future; please refer to the confirmation email for further information on how to unsubscribe.

8. Use of your data for direct marketing

8.1 Registration for our email newsletter

When you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required to send you the newsletter is your email address. Providing any other information is voluntary and will be used to personalize our communications with you. We use the double opt-in procedure for sending our newsletter. This means that we will only send you an email newsletter after you have explicitly confirmed that you consent to receiving it. We will then send you a confirmation email asking you to click on a link to confirm that you wish to receive future newsletters.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Article 6 Paragraph 1 Letter a of the GDPR. When you subscribe to the newsletter, we store your IP address, which is registered by your internet service provider (ISP), as well as the date and time of registration, in order to be able to trace any potential misuse of your email address at a later date. The data we collect when you subscribe to the newsletter is used exclusively for sending you promotional material via the newsletter. You can unsubscribe from the newsletter at any time via the unsubscribe link provided in the newsletter or by sending a corresponding message to the data controller named above. After you unsubscribe, your email address will be immediately deleted from our newsletter mailing list, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes permitted by law, about which we inform you in this privacy policy.

8.2 Sending the email newsletter to existing customers

If you provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our product range via email. According to Section 7 Paragraph 3 of the German Unfair Competition Act (UWG), we do not need to obtain your separate consent for this. Data processing in this respect is based solely on our legitimate interest in personalized direct marketing pursuant to Article 6 Paragraph 1 Letter f of the GDPR. If you initially objected to the use of your email address for this purpose, we will not send you any emails. You have the right to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by sending a message to the data controller named at the beginning of this document. You will only incur transmission costs at the basic rates for this. Upon receipt of your objection, the use of your email address for advertising purposes will be discontinued immediately.

9. Data processing for order fulfillment

9.1 To process your order, we work with the following service providers, who support us in whole or in part in fulfilling concluded contracts. Certain personal data is transferred to these service providers in accordance with the following information.

The personal data we collect will be shared with the transport company commissioned with delivery as part of the contract processing, insofar as this is necessary for the delivery of the goods. We will share your payment data with the commissioned bank as part of the payment processing, insofar as this is necessary for the payment processing. If payment service providers are used, we will inform you explicitly about this below. The legal basis for the transfer of data is Art. 6 para. 1 lit. b GDPR.

9.2 Use of payment service providers

– Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal, or – if offered – "purchase on account" or "installment payment" via PayPal, we forward your payment data to PayPal (Europe) Sarl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") for payment processing. This transfer is carried out in accordance with Art. 6 para. 1 lit. b GDPR and only to the extent necessary for payment processing.
For the payment methods credit card via PayPal, direct debit via PayPal, or – if offered – "purchase on account" or "installment payment" via PayPal, PayPal reserves the right to conduct a credit check. For this purpose, your payment data may be transferred to credit agencies in accordance with Art. 6 Para. 1 lit. f GDPR, based on PayPal's legitimate interest in assessing your creditworthiness. PayPal uses the result of the credit check regarding the statistical probability of payment default to decide whether to offer the respective payment method. The credit check may include probability values ​​(so-called score values). If score values ​​are included in the result of the credit check, they are based on a scientifically recognized mathematical-statistical procedure. Address data is among the data used to calculate the score values, but is not the only factor. For further information on data protection, including details of the credit reference agencies used, please refer to PayPal's privacy policy: www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual processing of payments.

10. Use of social media: Videos

10.1 Use of Vimeo videos

Our website uses plugins from the video portal Vimeo, operated by Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USA. When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to Vimeo's servers. The plugin's content is transmitted directly from Vimeo to your browser and integrated into the page. Through this integration, Vimeo receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Vimeo account or are not currently logged in to Vimeo. This information (including your IP address) is transmitted directly from your browser to a Vimeo server in the USA and stored there.
If you are logged into Vimeo, Vimeo can directly associate your visit to our website with your Vimeo account. If you interact with the plugins (such as clicking the play button on a video), this information is also transmitted directly to a Vimeo server and stored there.

The data processing operations described are carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of Vimeo's legitimate interest in market research and the needs-based design of the service.

If you do not want Vimeo to directly associate the data collected via our website with your Vimeo account, you must log out of Vimeo before visiting our website.

For information on the purpose and scope of data collection and the further processing and use of data by Vimeo, as well as your related rights and settings options to protect your privacy, please refer to Vimeo's privacy policy: vimeo.com/privacy

Videos from Vimeo embedded on our site automatically integrate the tracking tool Google Analytics. This is Vimeo's own tracking system, over which we have no access and which cannot be influenced by our site. Google Analytics uses so-called "cookies" for tracking; these are text files that are stored on your computer and enable an analysis of your website usage. The information generated by the cookie about your use of this website is generally transmitted to and stored on a Google server in the USA.

This processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of Vimeo's legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.

10.2 Use of YouTube videos

This website uses the YouTube embedding function to display and play videos from the provider "YouTube", which belongs to Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

This uses enhanced privacy mode, which, according to the provider, only initiates the storage of user information when the video(s) are played. When embedded YouTube videos are played, the provider "YouTube" sets cookies to collect information about user behavior. According to YouTube, this information is used, among other things, to collect video statistics, improve user-friendliness, and prevent misuse. If you are logged into Google, your data will be directly associated with your account when you click on a video. If you do not want this association with your YouTube profile, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and analyzes them. This analysis is carried out, in particular, in accordance with Article 6 Paragraph 1 Letter f GDPR, based on Google's legitimate interests in displaying personalized advertising, conducting market research, and/or designing its website to meet user needs. You have the right to object to the creation of these user profiles, and to exercise this right, you must contact YouTube.

Regardless of whether the embedded videos are played, a connection to the Google network “DoubleClick” is established every time this website is accessed, which may trigger further data processing operations beyond our control.

Google LLC, based in the USA, is certified under the US-European data protection agreement “Privacy Shield”, which ensures compliance with the level of data protection applicable in the EU.

Further information on data protection at “YouTube” can be found in the provider's privacy policy at: www.google.de/intl/de/policies/privacy

11. Online Marketing

11.1 DoubleClick by Google

This website uses the online marketing tool DoubleClick by Google, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“DoubleClick”).

DoubleClick uses cookies to display relevant ads to users, improve campaign performance reports, and prevent users from seeing the same ads multiple times. Google uses a cookie ID to track which ads are displayed in which browser and can thus prevent them from being shown repeatedly. This processing is based on our legitimate interest in the optimal marketing of our website, in accordance with Article 6(1)(f) GDPR.

Furthermore, DoubleClick can use cookie IDs to track conversions related to ad requests. This occurs, for example, when a user sees a DoubleClick ad and later visits the advertiser's website using the same browser and makes a purchase. According to Google, DoubleClick cookies do not contain any personally identifiable information.

Due to the marketing tools used, your browser automatically establishes a direct connection to Google's server. We have no control over the scope and further use of the data collected by Google through the use of this tool and therefore inform you to the best of our knowledge: By integrating DoubleClick, Google receives the information that you have accessed the corresponding part of our website or clicked on one of our ads. If you are registered with a Google service, Google can associate your visit with your account. Even if you are not registered with Google or are not logged in, it is possible that the provider will learn and store your IP address.

If you wish to opt out of this tracking process, you can disable cookies for conversion tracking by configuring your browser to block cookies from the domain www.googleadservices.com ( www.google.de/settings/ads ). Please note that this setting will be deleted if you clear your cookies. Alternatively, you can learn about the use of cookies and adjust your settings at the Digital Advertising Alliance website: www.aboutads.info. Finally, you can configure your browser to notify you when cookies are being set, allowing you to decide whether to accept them individually, or to block cookies in certain cases or entirely. Please be aware that disabling cookies may limit the functionality of our website.

Google LLC, based in the USA, is certified under the US-European data protection agreement “Privacy Shield”, which ensures compliance with the level of data protection applicable in the EU.

You can find further information about DoubleClick by Google's privacy policy at the following web address: www.google.de/policies/privacy/

11.2 Use of Google AdWords Conversion Tracking

This website uses the online advertising program "Google AdWords" and, within the framework of Google AdWords, the conversion tracking service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use Google AdWords to draw attention to our attractive offers on external websites using advertising materials (so-called Google AdWords). Based on the data from the advertising campaigns, we can determine the success of individual advertising measures. Our aim is to show you advertising that is relevant to you, to make our website more interesting for you, and to achieve a fair calculation of advertising costs.

The conversion tracking cookie is set when a user clicks on an AdWords ad served by Google. Cookies are small text files that are stored on your computer system. These cookies typically expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Therefore, cookies cannot be tracked across the websites of different AdWords customers. The information obtained using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. These customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can personally identify users. If you do not wish to participate in tracking, you can block this by disabling the Google Conversion Tracking cookie in your browser's user settings. You will then not be included in the conversion tracking statistics. We use Google AdWords based on our legitimate interest in targeted advertising pursuant to Art. 6 para. 1 lit. f GDPR.

Google LLC, based in the USA, is certified under the US-European data protection agreement “Privacy Shield”, which ensures compliance with the level of data protection applicable in the EU.

You can find further information about Google's privacy policy at the following web address: www.google.de/policies/privacy/

You can permanently disable cookies for ad preferences by preventing them through a corresponding setting in your browser software or by downloading and installing the browser plug-in available at the following link:
www.google.com/settings/ads/plugin

Please note that certain features of this website may not be available or may be limited if you have disabled the use of cookies.

11.3 Use of Affiliate Programs

– Amazon Associates Program (AmazonPartnerNet)
We participate in the "AmazonPartnerNet" affiliate program of Amazon EU Sarl, 5 Rue Plaetis, L-2338 Luxembourg (hereinafter "Amazon"). In this context, we have placed advertisements on our website as links that lead to offers on various Amazon websites. Amazon uses cookies, which are small text files that are stored on your device, to track the origin of orders generated via these links. This allows Amazon to recognize, among other things, that you clicked on the affiliate link on our website. This information is required for payment processing between us and Amazon. If the information also contains personal data, the processing described above is based on our legitimate financial interest in processing commission payments with Amazon in accordance with Article 6(1)(f) GDPR.
For more information about how Amazon uses your data, please see the Amazon.de Privacy Notice at www.amazon.de/gp/help/customer/display.html/ref=footer_privacy
If you wish to block the analysis of user behavior via cookies, you can configure your browser to notify you when cookies are being set and allow you to decide whether to accept them individually, or to block cookies in certain cases or entirely. You can also deactivate interest-based ads on Amazon via the link www.amazon.de/gp/dra/info .

12. Web analytics services

Google (Universal) Analytics

– Google Analytics
This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses "cookies," which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your truncated IP address) will generally be transmitted to and stored by Google on servers in the United States.
This website uses Google Analytics exclusively with the extension "_anonymizeIp()", which ensures anonymization of the IP address by shortening it and prevents direct identification of individuals. With this extension, your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. In these exceptional cases, this processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.
On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
You can prevent the storage of cookies by adjusting your browser settings; however, please note that in this case you may not be able to fully utilize all the functions of this website. Furthermore, you can prevent Google from collecting and processing data generated by the cookie and related to your use of the website (including your IP address) by downloading and installing the browser plugin available at the following link:
tools.google.com/dlpage/gaoptout
As an alternative to the browser plugin, or when using browsers on mobile devices, please click the following link to set an opt-out cookie that will prevent Google Analytics from collecting data on this website in the future (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies in this browser, you will need to click this link again): Disable Google Analytics
Google LLC, based in the USA, is certified under the US-European data protection agreement “Privacy Shield”, which ensures compliance with the level of data protection applicable in the EU.
For more information on how Google Analytics handles user data, please see Google's privacy policy:support.google.com/analytics/answer/6004245
– Google Universal Analytics
This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses "cookies," which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your truncated IP address) will generally be transmitted to and stored by Google on servers in the United States.
This website uses Google Analytics exclusively with the extension "_anonymizeIp()", which ensures anonymization of the IP address by shortening it and prevents direct identification of individuals. With this extension, your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. In these exceptional cases, this processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.
On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
You can prevent the storage of cookies by adjusting your browser settings; however, please note that in this case you may not be able to fully utilize all the functions of this website. Furthermore, you can prevent Google from collecting and processing data generated by the cookie and related to your use of the website (including your IP address) by downloading and installing the browser plugin available at the following link:
tools.google.com/dlpage/gaoptout
As an alternative to the browser plugin, or when using browsers on mobile devices, please click the following link to set an opt-out cookie that will prevent Google Analytics from collecting data on this website in the future (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies in this browser, you will need to click this link again): Disable Google Analytics
Google LLC, based in the USA, is certified under the US-European data protection agreement “Privacy Shield”, which ensures compliance with the level of data protection applicable in the EU.
This website also uses Google Analytics for cross-device analysis of visitor traffic, which is carried out using a user ID. You can deactivate cross-device analysis of your usage in your customer account under "My Data", "Personal Data".
For more information on how Google Analytics handles user data, please see Google's privacy policy:support.google.com/analytics/answer/6004245

13. Retargeting/ Remarketing/ Referral Advertising

Bing Ads (Microsoft Corporation)
This website uses the conversion tracking technology "Bing Ads" from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). Microsoft Bing Ads places a cookie on your computer if you have reached our website via a Microsoft Bing ad. Cookies are small text files that are stored on your computer system. These cookies expire after 180 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Microsoft and we can recognize that the user clicked on the ad and was redirected to this page (conversion page). If personal data is processed in this context, this is done in accordance with Article 6 Paragraph 1 Letter f GDPR based on our legitimate interest in effective marketing.
The information collected using the conversion cookie is used to generate conversion statistics, i.e., to record how many users reach a conversion page after clicking on an ad. This tells us the total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can personally identify users.
Microsoft Corporation, headquartered in the USA, is certified under the US-European data protection agreement "Privacy Shield", which ensures compliance with the level of data protection applicable in the EU.
If you do not wish to participate in tracking, you can easily opt out by disabling the Bing Ads conversion tracking cookie in your browser's user settings. You will then not be included in the conversion tracking statistics. Alternatively, you can use the opt-out page for EU consumers at www.youronlinechoices.com/uk/your-ad-choices/ to check whether advertising cookies from Microsoft are set in your browser and disable them.
You can find further information about Microsoft Bing Ads' privacy policy at the following web address: privacy.microsoft.com/de-de/privacystatement

Facebook Custom Audience via the pixel method
This website uses the “Facebook Pixel” from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”). With your explicit consent, this allows us to track user behavior after they have seen or clicked on a Facebook ad. This process is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help optimize future advertising campaigns.
The data collected is anonymous to us, meaning we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so a connection to the respective user profile is possible, and Facebook can use the data for its own advertising purposes in accordance with the Facebook Data Policy (https://www.facebook.com/about/privacy/). You can allow Facebook and its partners to display advertisements on and off Facebook. A cookie may also be stored on your computer for these purposes. This processing only takes place with your explicit consent in accordance with Article 6 Paragraph 1 Letter a GDPR.
Consent to the use of the Facebook pixel may only be given by users who are older than 13 years of age. If you are younger, please ask your parent or guardian for permission.
Facebook Inc., based in the USA, is certified under the US-European data protection agreement "Privacy Shield", which ensures compliance with the level of data protection applicable in the EU.
To disable the use of cookies on your computer, you can configure your internet browser to prevent cookies from being stored on your computer in the future or to delete cookies that have already been stored. However, disabling all cookies may prevent some functions on our website from working properly. You can also disable the use of cookies by third-party providers such as Facebook on the following website of the Digital Advertising Alliance: www.aboutads.info/choices/

Google AdWords Remarketing
Our website uses the functions of Google AdWords Remarketing to advertise this website in Google search results and on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). For this purpose, Google places a cookie in your browser, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you have visited. This processing is based on our legitimate interest in the optimal marketing of our website pursuant to Art. 6 para. 1 lit. f GDPR.
Further data processing only takes place if you have consented to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalize ads you see on the web. If you are logged into Google during your visit to our website, Google will use your data together with Google Analytics data to create and define target audience lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data to create target audiences.
You can permanently disable the setting of cookies for ad preferences by downloading and installing the browser plug-in available at the following link: www.google.com/settings/ads/onweb/
Alternatively, you can find information about cookies and adjust your settings at the Digital Advertising Alliance website: www.aboutads.info. Finally, you can configure your browser to notify you when cookies are being set, allowing you to decide whether to accept them individually, or to block cookies entirely or for specific cases. Please note that disabling cookies may limit the functionality of our website.
Google LLC, based in the USA, is certified under the US-European data protection agreement “Privacy Shield”, which ensures compliance with the level of data protection applicable in the EU.
Further information and the privacy policy regarding advertising and Google can be found here:
www.google.com/policies/technologies/ads/

14. Tools and other items

14.1 Google reCAPTCHA

This website also uses the reCAPTCHA function of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). This function primarily serves to distinguish whether an entry is made by a natural person or is being misused through automated processing. The service includes sending the IP address and, if applicable, other data required by Google for the reCAPTCHA service to Google, and is carried out in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in determining the individual intent behind actions on the internet and preventing misuse and spam.

Google LLC, based in the USA, is certified under the US-European data protection agreement “Privacy Shield”, which ensures compliance with the level of data protection applicable in the EU.

Further information about Google reCAPTCHA and Google's privacy policy can be found at: www.google.com/intl/de/policies/privacy/

14.2 Google Maps

On our website, we use Google Maps (API) from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Maps is a web service for displaying interactive maps to visually represent geographic information. Using this service allows us to show you our location and makes it easier for you to find directions.

When you access any page on our website that includes a Google Maps map, information about your use of our website (such as your IP address) is transmitted to and stored on Google servers in the USA. This occurs regardless of whether you have a Google account and are logged in. If you are logged into Google, your data will be directly associated with your account. If you do not want this data to be associated with your Google profile, you must log out before activating the map. Google stores your data (even for users who are not logged in) as usage profiles and analyzes them. This analysis is carried out, in particular, in accordance with Article 6(1)(f) GDPR, based on Google's legitimate interests in displaying personalized advertising, conducting market research, and/or designing its website to meet user needs. You have the right to object to the creation of these user profiles, and to exercise this right, you must contact Google.

Google LLC, based in the USA, is certified under the US-European data protection agreement “Privacy Shield”, which ensures compliance with the level of data protection applicable in the EU.

If you do not agree to the future transfer of your data to Google in connection with the use of Google Maps, you can also completely deactivate the Google Maps web service by disabling JavaScript in your browser. Google Maps, and therefore the map display on this website, will then be unavailable.

You can view Google's terms of service atwww.google.de/intl/de/policies/terms/regional.html , and the additional terms of service for Google Maps at www.google.com/intl/de_US/help/terms_maps.html
Detailed information on data protection in connection with the use of Google Maps can be found on Google's website ("Google Privacy Policy"): www.google.de/intl/de/policies/privacy/

14.3 Google Web Fonts

This website uses web fonts provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google") for the consistent display of fonts. When you access a page, your browser loads the required web fonts into its browser cache to display texts and fonts correctly.

For this purpose, the browser you are using must connect to Google's servers. This allows Google to know that our website was accessed via your IP address. The use of Google Web Fonts is in the interest of a consistent and appealing presentation of our online content. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If your browser does not support web fonts, a standard font from your computer will be used.

Google LLC, based in the USA, is certified under the US-European data protection agreement “Privacy Shield”, which ensures compliance with the level of data protection applicable in the EU.

Further information about Google Web Fonts can be found at developers.google.com/fonts/faq and in Google's privacy policy: www.google.com/policies/privacy/

15. Rights of the data subject

15.1 The applicable data protection law grants you comprehensive rights as a data subject (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data, about which we inform you below:

• Right of access pursuant to Article 15 GDPR: You have, in particular, the right to information about your personal data processed by us, the purposes of the processing, the categories of personal data processed, the recipients or categories of recipients to whom your data have been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, lodging a complaint with a supervisory authority, the origin of your data if they were not collected from you by us, the existence of automated decision-making, including profiling, and, where applicable, meaningful information about the logic involved and the significance and the envisaged consequences of such processing for you, as well as your right to be informed of the safeguards pursuant to Article 46 GDPR relating to the transfer of your data to third countries;
• Right to rectification pursuant to Art. 16 GDPR: You have the right to immediate rectification of inaccurate data concerning you and/or completion of incomplete data stored with us;
• Right to erasure pursuant to Article 17 GDPR: You have the right to request the erasure of your personal data if the conditions of Article 17(1) GDPR are met. However, this right does not exist, in particular, if the processing is necessary for exercising the right of freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise, or defense of legal claims.
• Right to restriction of processing pursuant to Article 18 GDPR: You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data, which you have contested, is being verified; if you object to the erasure of your data due to unlawful data processing and instead request the restriction of the processing of your data; if you need your data for the establishment, exercise or defence of legal claims after we no longer need this data for the purposes for which it was collected; or if you have objected to processing on grounds relating to your particular situation, pending the verification whether our legitimate grounds override yours.
• Right to information pursuant to Article 19 GDPR: If you have asserted your right to rectification, erasure, or restriction of processing against the controller, the controller is obliged to inform all recipients to whom your personal data has been disclosed of this rectification, erasure, or restriction of processing, unless this proves impossible or involves disproportionate effort. You have the right to be informed about these recipients.
• Right to data portability pursuant to Art. 20 GDPR: You have the right to receive your personal data which you have provided to us in a structured, commonly used and machine-readable format or to request its transmission to another controller, insofar as this is technically feasible;
• Right to withdraw consent pursuant to Article 7(3) GDPR: You have the right to withdraw your consent to the processing of your data at any time with effect for the future. In the event of withdrawal, we will delete the data concerned without undue delay, unless further processing is permitted by another legal basis that does not require consent. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
• Right to lodge a complaint pursuant to Article 77 GDPR: If you believe that the processing of your personal data infringes the GDPR, you have the right – without prejudice to any other administrative or judicial remedy – to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, your place of work or the place of the alleged infringement.

15.2 Right of objection

If we process your personal data based on our overriding legitimate interest as part of a balancing of interests, you have the right to object to this processing at any time, on grounds relating to your particular situation, with effect for the future.
If you exercise your right to object, we will cease processing the data in question. However, further processing remains possible if we can demonstrate compelling legitimate grounds for the processing which override your interests, fundamental rights and freedoms, or if the processing serves the purpose of establishing, exercising or defending legal claims.

If we process your personal data for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing. You can exercise your right to object as described above.

If you exercise your right to object, we will cease processing the data in question for direct marketing purposes.

16. Duration of storage of personal data

The duration for which personal data is stored is determined by the respective statutory retention period (e.g., commercial and tax law retention periods). After this period expires, the corresponding data is routinely deleted, unless it is still required for contract fulfillment or initiation and/or we have a legitimate interest in its continued storage.